Privacy Policy

Last Updated: 07/30/25


Imperative, Inc ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website [website URL] (the "Site").

Information We Collect

Personal Information You Provide:

  • Contact information (name, email address, phone number)
  • Company or organization name
  • Any information you submit through contact forms, inquiries, or communications with us

Information Automatically Collected:

  • Browser type and version
  • Operating system
  • Pages visited and time spent on our Site
  • Referring website addresses
  • IP address and general location data
  • Device information and screen resolution

How We Use Your Information

We use collected information for the following purposes:

  • Responding to your inquiries and providing customer support
  • Improving our website functionality and user experience
  • Analyzing website traffic and usage patterns
  • Sending occasional updates or promotional materials (only with your explicit consent)
  • Complying with legal obligations and protecting our rights

Legal Basis for Processing

We process your personal information based on:

  • Your consent (for marketing communications)
  • Legitimate business interests (website analytics, customer service)
  • Contractual necessity (responding to inquiries)
  • Legal compliance requirements

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Service Providers: Trusted third-party vendors who assist with website operations, analytics, or communications (bound by confidentiality agreements)
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, typically:

  • Contact form submissions: 3 years from last contact
  • Website analytics data: 26 months
  • Marketing communications data: Until you unsubscribe or request deletion

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Delete your personal information
  • Restrict or object to processing
  • Data portability
  • Withdraw consent for marketing communications

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

Children's Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately.

Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our Site with a new effective date.